Chrysler Chaos

Chrysler Will Survive

It has been a long slide but Chrysler has now started Bankruptcy Reorganization.  There are three stories here: A) past, B) present and C) future.  Each story is different but with a common thread. 

Every Car Guy has an opinion but right now politicians, governments, business executives and selected experts are establishing a new direction and putting into place a new company.  Everyone has apprehension about the future of Chrysler.  Only after the current state of chaos is over will the Car Guy and Gal be able to assess a rebuilt Chrysler.  A lot of people want success.  Success for the Car Guy is defined as Product Available.  If you like Chrysler you want Great Product; No More and No Less.  Great Product wins in the marketplace.

Present Chrysler — The Storied Phoenix

Fiat will control the ultimate future and product destination for Chrysler.  Control could be viewed in two ways, one good and one skeptical.  Given Fiat’s successes in Europe, especially with the 500 (a Mini derivative) the product side for cars is promising since Chrysler cars are dismal according to the Automotive Press.  Ram trucks and Jeep are successful and these should not see any significant change other than a gradual morphing of powertrain and body style to reflect contemporary trends.

Unions, Governments, Legacy Costs, Dealers, and Suppliers will all have a say in the re-birth of Chrysler.  Each group has their own turf to defend.  … Continue Reading